Email Marketing Strategies That Deliver Results
Email marketing strategies come in a variety of shapes and sizes, all determined by a myriad of combinations of content, products, subscribers, customers, metrics, data, and many more. With all these factors contributing to the success or failure, plus new trends and innovation happening all the time, it can be quite challenging finding any place to start. Whether starting from scratch, rethinking, relaunching, or focusing on improving upon recent success, there is a tremendous amount of time, effort, and energy required along the way.
The road to email marketing success has many paths, and hinges on numerous factors and decisions made over the course of time. The key to navigating through all these scenarios is the ability to envision, execute, and impact engagement.
Email Marketing Services
Salesforce Marketing Cloud
Salesforce Marketing Cloud is the premiere cloud-based digital marketing platform, providing marketers a fully integrated solution for developing robust campaigns and customer journeys - incorporating the use of email, mobile, social, and personalization through data and analytics.
Creating a comprehensive audience profile is the first step in developing a highly effective email marketing program. The more data points and information you are able to acquire, the more ways you are able to target and segment your audience.
With the use of dynamic content, there are an unlimited number of ways to target information to subscribers and customers. Marketers now have the ability to tailor their message specifically to each recipient, ensuring that their message is both relevant and engaging.Read More
Effective marketing automation allows you to intelligently message your audience in a strategic approach, making sure you provide them with relevant content at the right time in the lead or buying process. Automated campaigns monitor audience behavior and strategically market to customers at different intervals based on their interactions.Read More
There are numerous ways you can integrate data from your CRM, eCommerce and analytics systems with your subscriber and customer information. The aim is making sure you can effectively use that data to target your audience and develop data driven content that will impact your marketing campaigns.
Technical Advisement & Training
In order to maximize the capabilities of any email system, marketers must learn to go beyond the “basics” and effectively leverage all the functionality offered. There are often a number of features within a system that go unused, not because marketers don’t want to use them, but because they don’t know how to use them.Read More
Recent Projects & Clients
Health & Fitness
Nutrition & Wellness
Interviews, Articles & Press
About Mike Welthy
Email remains at the forefront of effective marketing strategies, and continues to be the focus of individuals and companies looking to increase acquisition, generate sales, and deliver ROI. Even as social and mobile have grown rapidly in adoption and visibility, email has continued to outperform them is total users, engagement, and conversion. Today’s email marketer must fully understand the behaviors and patterns of their audience to effectively convey their message through email, mobile, social media, and online.
For the past 10 years, I’ve been involved in all aspects of email marketing – creative design, technical evaluation, systems integration, marketing operations, and campaign strategy. I work with companies to help them build an integrated email program that utilizes a combination of analytics, behavioral data, and audience interactions to create a personalized one-to-one relationship with each subscriber and customer.
Having previously worked in both marketing and technology roles, I understand the operational hurdles that arise when trying to simultaneously integrate a new email system with existing technology while attempting to still execute on all of your marketing plans. As a Marketing Director for a number of companies, I was responsible for overseeing and managing the strategy, development and execution of enterprise-level email marketing programs in the publishing, lifestyle, health & wellness, and entertainment industries.
If you're starting from scratch, rethinking, relaunching, or focusing on improving upon recent success, I have the necessary experience, expertise and vision The key is balancing the art and science of email marketing — understanding what your audience wants, developing a relevant message, and having the technology to be able to execute your plan. to bring your email marketing program to life.
What Clients Say
Recently, we began the very long process of replacing a legacy email platform that no longer met our needs. Mike had been working with my team on several ad hoc email projects and it was a natural segue to have him take on the role of managing this project. Mike worked tirelessly to ensure that the project completed its key phases: RFP, account architecture, migration, implementation and testing. As with all legacy systems, we found unexpected challenges along the way and his ability to quickly develop and implement work-around solutions ensured that we met our deadlines.
Since going live a year ago, Mike has continued to be an extension of our team. He has been instrumental in designing and building new templates, defining processes and procedures to manage and protect our sender score and ensure CAN SPAM and EU SPAM law compliance. He also continues to provide day-to-day support and training to the staff responsible for using the platform and its tools.
In addition to working with our team, Mike has also had the opportunity to work with other groups within Economist Digital. I believe that his attention to detail, depth and breadth of knowledge and his ability to translate between business and technical teams has helped him become a “go-to” resource for many teams working with email. He is able to lead a project without having to be officially “in charge” and is able to build consensus on direction and next steps.
I have referred Mike to internal, as well as, external colleagues and will continue to do so. Overall, the single most important reason why I will continue to use his services is: peace of mind. I know that when I give him a project, I don’t have to worry about the quality of the work, deadlines or budgets.
Senior Director, Audience Development — The Economist
Dedicated, knowledgeable, trustworthy, and reliable are just a few words the describe Mike Welthy.
I’ve had the pleasure of working one on one with Mike on how to better the Equinox email marketing strategy. Mike has done nothing but continue to exceed our expectations while never failing to amaze us. The amount of commitment and attention he gives to bettering your business is unprecedented and highly admirable. One of the many things I appreciate about his work ethic is he treats your business as if it is his own, stopping at nothing to make any situation work.
Mike was responsible for helping us set up our new software, assisting us in navigating through the new platform, offering around the clock support including development of creative templates, generation of new targeting strategies, and sharing best practices.
Mike has excellent communication skills. He has a way of translating technological terminology into friendly marketing speak which helped us understand every step he took and in essence lead us to success. In addition, he is extremely organized and promptly makes himself available. Most importantly, Mike is able to follow through to ensure the job gets done and is flexible with willing to work on any project that is assigned to him.
I highly recommend working with Mike Welthy. Mike has been our email consultant since 2012 because of his valuable input and are excited to . Mike would be a tremendous asset for your company and has my highest recommendation.
Manager, Member Marketing — Equinox
Mike started by helping us through the boarding process of ExactTarget. His diligence, effectiveness, and sensitivity to budgets were among the qualities that has turned him into a full-time consultant for our team. His knowledge of the system has allowed us to launch new projects to further enhance our marketing strategy.
One of my favorite aspects of working with Mike is his teaching method – which includes face-to-face teaching as well as the production of instructional documents for each new project. Mike is an invaluable asset to any team working with ExactTarget!
Assistant Marketing Manager — Blink Fitness
Our company was in the process of transitioning to ExactTarget, and needed Mike to help us get up and running. He was able to make the transition from our old system easier because he knew how both systems worked. He really wanted to understand each business and the goals of each campaign and spoke with many different departments to help us reach those goals.
Mike made learning Exact Target very comprehensible. He was always a delight to work with and extremely helpful. He was available by email and phone 24/7 and made himself easily accessible for face-to-face meetings at our corporate office. If he couldn’t figure out a task for us on the spot, he would work on it on his own time so that when he came in the next day, it would all be ready for us.
Marketing Coordinator — Pure Yoga
Questions & Additional Information
Location & Contact Information
Based in New York City, I work on-site and remotely with companies located in New York, New Jersey, Connecticut, and Washington D.C.
If you would like more information about the work I do or specialized services and solutions, you can contact me by phone, email or by completing the contact form.